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Our Story

Mist and Myth brand story
About Mist & Myth

Ancient Attars.
Timeless Elegance.

Mist & Myth brings traditional Indian attars into a modern collection of fine perfume oils. Discover fragrances for every mood, from oriental blends and oud to floral, woody, and fresh scents.

Alcohol-Free Perfume Oils

Concentrated fragrances in a choice of sizes for your daily ritual.

Find Your Signature

Explore our collections for men, women, and everyone who enjoys fine fragrance.

Hind Fragrance & Exporters

Our Roots in Kannauj

Established in 2000 as Hind Traders in Kannauj, Uttar Pradesh, Hind Fragrance & Exporters is our company behind the heritage of Mist & Myth. We manufacture, trade, and supply attar oils and natural oils to wholesale customers.

Established in 2000

Based in Kannauj, with Hind Traders as our manufacturing brand.

Experience & Service

Led by proprietor Nadeem Farooqui, with a focus on quality, competitive pricing, and timely delivery.

Hind Fragrance official logo

Milestones in Craft

A journey rooted in tradition, guided by quality, and moving toward a modern future.

Established in 2000

Hind Traders is established in Kannauj, Uttar Pradesh, laying the foundation for Hind Fragrance & Exporters.

Manufacturing & Wholesale

Led by proprietor Nadeem Farooqui, our company manufactures, trades, and wholesales attar oils and natural oils.

The Mist & Myth Collection

Mist & Myth brings our fragrance heritage to a collection of concentrated perfume oils.

Service Built Around You

Experienced professionals, a client-focused approach, competitive pricing, and timely delivery guide how we serve our customers.

What We Stand For

Three principles guide everything we create at Mist & Myth.

Purity Without Compromise

Every Mist & Myth fragrance is 100% pure concentrated perfume oil — no alcohol, no dilution, no shortcuts. The purest expression of scent.

Experienced Professionals

An experienced team and established infrastructure support our focus on quality and customer service.

Heritage Meets Modernity

We honour the past while embracing the present — bringing ancient Kannauj attars to a global audience that appreciates genuine luxury.